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LAUNCH OF THE

ANTI-ALLWASHING GUIDE

This isn't a guide on what to say.


It's about what to do before you speak.


In a world where marketing can be more about makeup than message, this collective guide proposes real, ethical, and verifiable practices to avoid any kind of marketing wash – from green to social, from pink to ESG. Here, communication is a consequence, not a veneer.


This guide is, above all, an invitation to reflection and action. To learn more, register and download it for free.

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